Zoo is a Paris-based graphic design studio founded in 2013 by Baptiste de l’Espinay, Julie Galand and Valentine Thébaut. We specialize in print design (publishing, layout, identity, etc.), web design (website, interface, motion design, etc.) and signage (sign, museography, etc.). We believe in strength of plain ideas and in necessity of a clear language. Each project is an adventure with new issues, driven by the care of functionality and aesthetic. Feel free to contact us, it will be a pleasure to meet you.









HEAR DIPLOMAS 2017 catalog
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Haute école des Arts du Rhin
2017
22,5 x 29,5 cm, 192 pages
Art direction, communication campaign and signage design for HEAR Diplômes 2017. We conceived a playful system just as this festive and dynamic as the event.
Courants Verts
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Fondation EDF Group
2020
Posters, flyer, display, motion, etc.
For the first time in France, a large-scale exhibition that brings together international artists committed to the ecological fight: Joseph Beuys, Barbara and Michael Leisgen, Lucy and Jorge Orta, Sarah Trouche, Nicole Dextras, Jéremy Gobé, Nathan Grimes, etc.
We designed the communication campaign for this manifesto exhibition, which reminds us that art plays a role in this climate change by acting on the imaginations and proposing new stories. Curator: Paul Ardenne, image ©Sarah Trouche.












Château d'écouen
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Château d'Ecouen, National museum of Renaissance
2020
Program, guide, editorial, signage, booklets, etc.
Owned by a great Renaissance lord, Anne de Montmorency, the Château d'Ecouen [located 20 kilometers north of Paris] has housed the National Renaissance Museum since 1977. With all of the internal teams, we have redefined the overall image as well as the visual identity system of this Château-Museum with its exceptional collections: one of the most prestigious decorative art sets of the 15th, 16th and 17th centuries!
We define an assertive visual register that gives this unique cultural institution a tone that is both sensitive and didactic, inspiring and engaging.














MOCO Montpellier Contemporain
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MOCO Montpellier Contemporain
2019
Logotype, stationery, gtemplates, guidelines manual, signage, website, posters, leaflets, goodies, etc.
MOCO Montpellier Contemporain is a pioneering artistic project led by Nicolas Bourriaud. It is an artistic ecosystem bringing together the School of Fine Arts - ESBA MOCO -, the contemporary art center MOCO Panacée and the MOCO Hôtel des Collections, new location dedicated to international collections exhibitions. We have designed a global identity system including full graphic guidelines, the signage of the three places, the website and the campaign creatives - local and national - dedicated to the launch of this new artistic institution.













Rero Via Negativa - Skira
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Skira Paris
2020
22 x 32 cm, 208 pages, preface par José Manuel Gonçalvès. Hot foil, embossing, natural coton paper.
Intriguing, luminous, rich in modern and transgressive poetry, Rero's works have been presented at the MAC / VAL, the Center Pompidou, the Vasarely Foundation, the Grand Palais and the MAC Bogotá.





37 Quai Branly, Paris
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Musée du quai Branly - Jacques Chirac
2020
Restricted consultation, proposal not retained.
The musée du quai Branly - Jacques Chirac asked us to think about a communication campaign that will give new impetus to this prestigious cultural institution. We have decided to refocus communication on the privileged setting of the museum: the garden and the architecture specific to the identity of the place, in the heart of Paris. We proposed to keep the emblematic hook "Where cultures dialogue" by associating it with the address of the Museum "37, quai Branly, 75007 Paris", as an invitation, a reference to travel and dialogue. Associated with images from five continents, the lush garden, works and objects from all eras, the Parisian address of this institution creates a powerful contrast.
In a more convincing, more human and more lively visual spirit, we have chosen a more transversal approach by showing the incredible richness and diversity of the collections: contemporary art, photography, everyday objects, etc. The idea is to create new links with the contemporary world and current creative disciplines in order to reach a wider, younger and more connected audience.
R.Burman photography
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Rid Burman
2019
Website
Website for fashion photographer Rid Burman. Always on the move, Burman works between Paris, New-York and Mumbai, constantly exploring new ideas, new places, drawing on the abundant inspirations of his Eastern and Western philosophies. His new website that we designed gives them pride of place. Code by Tristan Bagot.











La Rue - MOCO Panacée
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MOCO Montpellier Contemporain
2019
Posters, leaflet, invitation card, signage, labels, etc.
La Rue. Où le Monde se crée. is an exhibition gathering 60 artists from all over the world who offer a lively, poetic and political panorama of the public space. On this occasion we realized the exhibition global graphic identity, including posters, guides and exhibition signage.












ZAT 100 artistes dans la ville
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MOCO Montpellier Contemporain
2019
Posters, leaflet, outdoor signage, labels, cartography, etc.
ZAT (Temporary Artistic Zone) is an annual event organized by the city of Montpellier. Nicolas Bourriaud was in charge of the artistic direction of ZAT 2019 to be aligned with the MOCO opening. We have designed the complete graphic identity of this exhibition which took place downtown in Montpellier and Sète. In order to facilitate the discovery of dissimilated artworks in the public space we have created a detailed map, a guide listing all the works exhibited and a description of the different shows. We also developed a signage system rolled out in both cities (floor markings and cartels of works) as well as the exhibition campaign.












Basquiat à la Fondation Louis Vuitton
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éditions Gallimard / Fondation Louis Vuitton
2018
24 x 32 cm, 324 pages
Reference catalog designed together with Gallimard publishers for the unique exhibition at the Fondation Louis Vuitton, covering the painter’s whole career, based on 120 defining works. The catalog includes a survey of Jean-Michel Basquiat’s work from 1980 to 1988.













Millecamps, tapisseries années 60-70 – MISE A JOUR
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Musées d’Angers
2018
Posters, leaflets, programs, signage, catalog, etc.
This exhibition dedicated to the great tapestry artist Yves Millecamps relates his 60’s and 70’s masterpieces. We were asked by Les Musées d’Angers to conceive the communication campaign, catalog and exhibition design.











Anton Seder, Fantaisies & Ornements
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Musées de Strasbourg
2017
23 x 33 cm, 84 pages
On the occasion of «Laboratoire d’Europe, Strasbourg 1880–1930» Musées de Strasbourg publishers asked us to design the book Fantaisies et Ornements, dedicated to an incredible series of decorative sheet created by Jugendstil artist Anton Seder (1850-1916).










HEAR 2017 DIPLOMAS
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Haute école des Arts du Rhin
2017
Posters, signage, invitations, catalog, etc.
Chaque année, la HEAR ouvre ses portes au public pour y présenter les projets de diplômes des étudiants de dernière année. Nous avons créé l’ensemble des supports de communication de l’événement.











I love the Centre Pompidou
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Centre Pompidou
2017
15 x 21 cm, 100 pages
To celebrate the Centre Pompidou’s 40th anniversary, we were commissioned to design a book dedicated to the different architectural facets of this «big urban toy», created by Renzo Piano and Richard Rogers.











Jardin Monde au Centre Pompidou
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Centre Pompidou
2017
19 x 24 cm, 100 pages
Jardin Monde is a special exhibition devoted to Bernard Lassus’ work, that took place on the south terrace of the Centre Pompidou. Zoo created the extensive catalog to accompany this exotic exhibition.
La Nuit des musées 2017
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Ministère de la Culture et de la Communication
2017
Posters, metro map, bus covering, TV spot, etc.
La Nuit des Musées is an European event run by French Ministry of Cultural Affairs that takes place everywhere in French and European museums. We designed the campaign for its 13th edition, including a full range of items such as a TV spot, bus covering, Paris Metro Map and many more.






Le Roi est mort, Château de Versailles
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Château de Versailles
2015
Posters, leaflet, invitations, signage, print advertisements, goodies, etc.
We were commissioned by Le Château de Versailles to design the exhibition campaign of Le Roi est Mort (The King is Dead) about the death of Louis XIV.
We created an image based on an engraving from the 18th century, showing the deployed splendor of Louis XIV’s funeral.










Saga of a world of images, CNC 70th anniversary
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éditions Le Cherche Midi / Le CNC
2016
205 x 270 mm, 128 pages
Saga of a world of images, The cnc — 70 years serving creation. For the CNC (National Cinema Center) 70th anniversary, we designed the book that accompanies the event.